Promotional Strategies
Abhishek Narula A promotion the strategy is defined by the plan and tactics you implement in your marketing plan, in order to increase the demand for your product or service. Promotion strategies play a vital role in the mix of marketing (product, price, placement & promotion). Myer is Australia's one of largest department store groups targeting a wide spectrum of consumers. This local Local retail group first started by Sidney Myer in 1900. The company has a national network of 67 stores in Australia. Myer retails designer, national, and international fashion and apparel for men, women, and children, and operates a consumer loyalty program. In this blog i am going to share my experience about Myer's promotional strategy related to handbags. Myer use different promotional strategies to create awareness about their product. Myer can be seen advertising, promoting and sponsoring their product throughout many media channels.They can we se...